ClubCorp is reinventing the private club industry. We are driving growth through acquisition, reinvention and organic strategies. As we continue to grow, we embrace innovation, and create membership products that deliver value and unforgettable experiences nationwide. Members enjoy unmatched access to the unparalleled ClubCorp Network of benefits, reaching across the nation and worldwide. In addition, we develop and implement programs designed to increase Member usage in the Club and throughout the larger Network.
ClubCorp's Optimal Network Experiences, or O.N.E. Offering
With ClubCorp’s industry-leading O.N.E. offering, we bring together our Network of clubs and premium benefits to deliver a unique membership experience that includes My Club benefits within a Member’s Home Club, My Community benefits around the area and My World benefits when Members travel.
ClubCorp's O.N.E. offering provides a clear example of the Company's progress on its organic growth strategy. As of September 8, 2015, approximately 49% of our memberships were enrolled in O.N.E. or another of our upgrade programs, as compared to approximately 39% or memberships that were enrolled in O.N.E. or another of our upgrade programs as of December 30, 2014.
For more information on ClubCorp's O.N.E. offering, please see the slide deck below as an example of how our O.N.E. offering is marketed today to our members today.
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